Sustainability & Circularity

From Waste to Wardrobe: Our Circular Fashion Solution

You're passionate about being gentle to our planet and its people, and so are we! Unfortunately, fast fashion has created a culture of insatiable desire for the latest trends asap at low prices. However, the true costs of this trend are hidden away in far-off factories in Asia, where workers and the environment bear the brunt of our never-ending consumption.

Our brand began with great enthusiasm but soon transformed into great disillusionment as we learned the real face of the fashion industry. Shockingly, of the 150 billion garments produced each year, 92 million tons of textiles end up in landfills [1]. To help put them into perspective for you, that's enough to provide 20 new garments to every person on the planet, every year, all destined for the landfill. It is no surprise then that the textile industry is the second largest polluter in the world after oil.

The fashion industry contributes to 10% of global greenhouse gas emissions [2]. This includes production of raw materials, manufacturing, transportation, and disposal of clothes. It also uses a significant amount of water, generates waste, and causes chemical pollution; and is responsible for 20% of worldwide water pollution [2]. Without changes, demand for fast fashion will continue to increase its environmental impact.

That's why it's our responsibility to offer aesthetics with ethics. Our human need to express ourselves through fashion will always be there, but it can be done consciously and responsibly. Therefore, our brands adopts a circular business model that closes the loop on textile waste and aims to produce zero waste. All our materials are bio-based or made from recycled waste. Thanks to this revolutionary concept, we significantly minimize waste and pollution.

Let's together raise awareness and build a more sustainable future by revolutionizing circular fashion💚

 

🎬Learn more about this topic and watch documentaries about fast fashion and textile waste:

DW Documentary. (2022) Fast fashion - The truth behind fast fashion

Foreign Correspondent. (2022) The Environmental Disaster that is Fuelled by Used Clothes and Fast Fashion

 

📚Recommended books about the impact of fast fashion:

Dana Thomas. (2019) Fashionopolis: The Price of Fast Fashion and the Future of Clothes

Elizabeth Cline. (2013) Overdressed: The Shockingly High Cost of Cheap Fashion

 

And climate change 🌩️ in general - why it's up to each one of us to act:

Bill Gates. (2021) How to Avoid a Climate Disaster

 

References:

[1] Ellen MacArthur Foundation. (2017) A New Textiles Economy.

[2] Global Fashion Agenda. (2017) Pulse of the Fashion Industry.