How are we sustainable?
Truly sustainable brands understand that claiming 100% sustainability in the fashion industry is nearly impossible due to the industry's inherent nature. The production of clothes will always require resources such as water, energy, and materials, resulting in an environmental footprint. With this knowledge, our brand is committed to minimize the impact, offset our environmental footprint wherever we can, and provide full transparency about our efforts and progress.
So how do we try to be sustainable?
Our circular system
We recognize that our planet's natural resources are limited. Regardless of how ecologically we consume, these resources will eventually run out. Therefore, all our garments are designed to be kept in a continuous loop. Nothing ends up in the landfill because it is circled back and recycled into valuable resources again. As part of the circularity principles, we only source recycled or fully recyclable fabrics. All our products must be made from natural mono-fibers to ensure recyclability. For example, an average hoodie on the market that is a mix of cotton and polyester would not be recyclable and would most likely end up in the landfill.
Premium cotton
Our organic cotton goes through the strictest certification for natural materials, which makes sure that no toxic chemicals, GMO or unethical practices were used during the entire process of production from farming to sewing the final product. Organic cotton significantly uses less water than conventional cotton, and promotes soil health and biodiversity. Opting for organic cotton saves 38% of water and 46% of CO2 emissions compared to conventional cotton. Apart from its environmental and ethical advantages, organic cotton feels much softer, thicker and lasts longer because its fibers were not damaged during the production processes by harsh chemicals.
Sustainable screen print
Water-based ink provide more breathable and soft-to-touch feeling, compared to plastisol ink (which is literally plastic!). Water-based screen prints have fewer harmful chemicals, lower VOC emissions, and a greener disposal process. This way we ensure no toxic chemicals are damaging the environment in its entire life cycle. Most importantly, it is 100% recyclable once the product lifetime reaches the end.
Eco packaging
Our packaging materials such as shipping bags, tags, wrapping papers and stickers are certified by FSC, BPI, Dincerto, and ABA. All materials are bio-based or made from recycled waste.
Fighting waste
We minimize waste also in our production process. That's why we only release a limited number of collection drops each year, and produce small, exclusive batches. Products are only restocked when they have a significant demand. We are planning incorporate pre-order and on-demand features in the near future. This way, we're not only reducing our environmental impact, but also ensuring that each piece is made with utmost care and attention.
EU Digital Product Passport
In partnership with Momentum, we are developing an EU digital product passport for all our products, which will offer consumers complete transparency about the environmental footprint of each item. Through this passport, you can access information about where our materials come from, the steps in the production process, the true cost breakdown of each product, and its recyclability at the end of its life. This initiative is part of our commitment to providing full transparency and empowering consumers to make informed decisions with a clear understanding of the impact of their purchases.
For our signature Butter Studios hoodies, you can already check available passport here.
DHL Go Green Program
In partnership with DHL Go Green program, we offer our customers a more sustainable shipping alternative to reduce their carbon footprint even further. If you select this additional service, DHL purchases sustainable aviation fuel (SAF) to reduce the CO2 emissions of your air freight, thereby reducing your carbon footprint.
For any questions, feel free to contact us at team@butterstudios.cz and we will be happy to answer.